Commonsense Marketing

Day before yesterday i had an interactive session in my class discussing a case about cavinkare head Mr.Ranganathan. my professor gave valuable inputs about having a direct contact with a customer and getting the insights and building a brand. so i thought is advertising nescessary? y cant company's go & hve direct contact with customers & get their feedbacks? y shud they spend hell a lot of money in advertising and other related stuff?

OPPURTUNITIES GIVE CHOICES,CHOICES GIVE CONFUSIONS

Ranganathan's story more or less is a learning lesson to all business conglomerates.the best marketing insight can be from common sense & directly knowing the customer. so,businesses have to rethink their strategies

Is TV the right medium?
today in this competitive world there are lots of channels lined up. each key player in the industry launches new channels these days.this has given marketers a headache. they are now scratching their heads thinking which channels to advertise their products. And with the invention of remote, people dont have time watching those ads. if they watch cricket in between overs they change next channel(Infact I Do the same thing). this brings a question to all our minds .Is TV the right medium?

Use of Celebrities
some marketers have succeeded in promoting their products through various celebrities.i still have a doubt whether this celebrity principle work or not. today one celebrity endorses for 2-3 brands. is it fair on their part? then hw can consumers remember? MS Dhoni endorses Aircel,Micromax ( same mobile segment category)
Genelia D Souza Jaane Tu Jaane Na Fame - Fanta,Virgin Mobile,Fasttrack,Garnier,Margo and so on

secs- Commercial
I got really bored and pissed off wen i watched a 10 sec commercial of JK lakshmi cement. it was irrelevant, nothing described about the product.Infact a women came from swimming and endorsed the product ( Hope u can understand hw the commercial would be). some of the commercials are comical,unbelievable,putting down the customer. very few ads actually boosts a brand's image. some dont

OverExposure
IPL fever has ended. hw many brands have overexposed? wenever anyone went to see a match its not cricket that they are watching. infact lots of brands painted in merchandisers,walls,scoreboards and so on. this kills the brand image . customers get bored & annoyed.

In these days of information technology,social medias are becoming popular. Facebook,Twitter are becoming the target for marketers to promote their products.
so the need of the hour is grass root common sense marketing. things to be followed are brand royalty through services directing to customers,entrepreneurship in marketing.